Meta Ads Case Study: ₹50.7L Revenue Generated with 16.34x ROAS

How a data-driven Meta advertising strategy delivered ₹50,70,362 in purchase revenue from a spend of ₹3,10,259, achieving 342 purchases at an average ROAS of 16.34x.

This case study highlights the success of a performance-focused Meta Ads campaign designed to maximize return on ad spend while maintaining efficient acquisition costs. Through strategic audience targeting, campaign optimization, creative testing, and continuous performance monitoring, the campaign generated ₹50.7 lakh in revenue from an investment of ₹3.1 lakh.

The results included 4,071 add-to-cart actions, 342 purchases, an average purchase value of ₹14,825, and a cost per purchase of just ₹907. By leveraging data-backed decision-making and scaling high-performing ad sets, we were able to drive consistent growth, increase conversions, and deliver exceptional profitability for the brand.